News & Resources

2023. It's the post-pandemic, more-sustainably-focused, tech-innovation-minded, consciously-growing year in retail.

The past few months have been quite eventful for the Google Analytics platform, with several exciting new features and improvements introduced.

We’re proud to announce that IM Digital is now among the top 20 Klaviyo partners worldwide! As an Elite Partner, we’ll continue to provide exceptional e-commerce services to our clients.

When you’re making the investment in a new platform - scaling your business, coordinating internal adoption - we want to help make sure all your T’s are crossed.

When was the last time you or someone from your team thought about your online store's technical SEO condition? The purpose of this post is to show you the hidden areas of an e-commerce SEO audit, see the bigger picture, and understand how an SEO audit can benefit your online store’s traffic and conversion rates.

If you’re running Adobe Commerce (also known as Magento2) for your commerce platform, you’re keenly aware of what a powerful tool it can be.

Merchants and marketers need to be prepared that attribution, analytics, segmentation, acquisition and retargeting are in for a major shake-up.

Ecommerce tips to prepare for the holidays.

Notify brings you updates and insights from the eCommerce ecosystem.

Notify brings you updates and insights from the eCommerce ecosystem.

Recent major shifts data collection driven by new user privacy standards have contributed to Google’s release of GA4 analytics platform, allowing merchant teams more insight into their customer data.

Notify brings you updates and insights from the eCommerce ecosystem.

Notify brings you updates and insights from the eCommerce ecosystem.

A design sprint is a short (5-day) process that allows you to quickly explore multiple solutions for an issue. A design sprint can be used at the beginning of any project, and it has been proven to increase success rates by as much as 400%. If you're looking for ways to boost creativity in your team or just want a new way of effectively tackling problems, then read on!

As technology continues to evolve, emerging trends and patterns are taking hold in the era of the new normal shopper. To capitalize on new shopping behaviors, it is paramount to ensure you have a strong tech foundation.

Google has made it its mission to give you as much information about your website's performance to help you improve. The Core Web Vitals, a part of "Page Experience Signals," is a set of metrics that measure real-world user experience for loading performance, interactivity, and visual stability of the page. When taken together, these metrics translate into a better UX. More than that, the Core Web Vitals help you understand how Google evaluates a site and what may be causing any barriers for conversion. This guide will go over what Google’s Core Web Vitals are, how they can help you identify possible pain points your customers may be experiencing and why it is important to monitor them.

A Strategic Approach to Optimizing Customer Engagement

Capitalize on mobile commerce by optimizing your mobile shopping experience.

Ten years ago, our founder, Ali Ahmed, started with a vision to build a community of eCommerce experts that would shape and influence the way brands digitally represent themselves and engage consumers. Launching as a small bootstrapped firm with a handful of developers, Imagination Media has evolved to meet the needs of global brands and solve their biggest challenges.

Imagination Media, a leading eCommerce agency for more than 10 years, announced that it has been awarded Klaviyo Platinum Master agency Partner status. This news places Imagination Media at the top 0.5% of Klaviyo partners, proving its abilities in delivering exceptional results with personalization, communication and messaging.

Shantanu Narayen, Adobe CEO, noted in his opening statement: "We've gone from a world with digital to a digital-first world — and there is no going back because today, every business has to be a digital business."

Join us as we hammer out the details within our website relaunch and learn how to iterate on your digital experience so you can drive growth.

Companies on the 2021 Inc. 5000 Regionals: Florida list employed more than 83,000 people in 2019.

This article is part of our "Partner Expertise" series designed to help merchants thrive by leveraging the best tools, products, and services available in the e-commerce arena. The content below is brought to you by Delegator team.

80% of marketers report email marketing as the most effective digital strategy for customer acquisition and retention. Here's why.

Imagination Media is now a Klaviyo Master Gold Partner, bringing email marketing expertise to B2C and B2B brands across industries.

The year 2020 changed so many things for so many people. As a viral pandemic crisscrossed corners of the globe and COVID-19 began to claim more and more lives in more and more countries, people began to alter their behavior in a variety of ways. 2021 will see a continued shift in shopper behavior trends. The greatest gains should continue to come in the world of e-commerce — with emerging technologies helping lead the way.

Retail stores were emptier than usual on Black Friday, as more than half the crowds who usually shop in person stayed home. This year has been the year of pivot for retailers as the pandemic reshaped consumer behaviors and the customer experience.

Now more than ever, we live in an ever-changing, often-uncertain world. And now more than ever, we’re witnessing a profound change in the world of e-commerce, too. As the digital age continues to evolve, the entire e-commerce – and overall advertising and marketing – ecosystem is in a constant state of flux. The lines between B2B and B2C are blurring more and more by the day.

This article is part of our "Partner Expertise" series designed to help merchants prepare for an unprecedented holiday season and thrive by leveraging the best tools, products, and services available in the e-commerce arena. The content below is brought to you by Robert Rand from JetRails.

2020 was a big year for e-commerce. Trends we didn't expect to see in five years are now part of the norm. What is the digital new normal find out in an article below.

This article is part of our "Partner Expertise" series designed to help merchants prepare for an unprecedented holiday season and thrive by leveraging the best tools, products, and services available in the e-commerce arena. The content below is brought to you by Signifyd.

For most retailers, "the holidays" is the busiest time of year. And the most high-stakes. In 2020, on top of the stresses of a "normal" holiday shopping season, retailers are also dealing with a pandemic and recession.

A front-end developer working from home for the last ten years shares his tips and tricks on optimizing your home office set up and productivity.

It is definitely nothing new, noting how important it is to have a fast website. But where to start and how to speed up your e-commerce solution? One of our senior developers shares a few tips&tricks!

"Digital accessibility" refers to the practice of building digital content and applications that can be used by people with disabilities. Here's how to make sure (beginner's guide) your e-commerce store is accessible, as suggested by our lead UX & UI Engineer.

Building an e-commerce solution is an investment. Here’s how the process looks like and what might be affecting your budget and timeline the most.

"Omnichannel," "multichannel," and "unified commerce" seem to be the black box of the e-commerce world. While all of us have heard about them, not many know what they mean or how to implement them successfully.

COVID-19 brought many changes, some of them incredibly devastating. But, it also showed what it looks like when companies, individuals, and communities team up!

The coronavirus pandemic is affecting hundreds of thousands of people. Every day, it's also having a more significant and broader impact on the global economy.

Finding the perfect match is no easy task. People are complex, and we all have certain preferences and different ways of communicating.

What is NRF? NRF is the largest retail conference and expo in the industry. This year’s conference, entitled NRF 2020 Vision: Retail’s Big Show (#NRF2020), served as the centerpiece of NRF 2020 Vision: Retail’s Big Show, and unfolded at Jacob K. Javits Convention Center in New York City from January 11-14. Billed as “Retail’s Big Show” and “The must-attend week where retail movers and shakers from around the world come to learn, share, collaborate, network and inspire” – and featuring 38,000 attendees, 16,000 retailers and 800 exhibitors from all around the world – NRF 2020 was an event we didn’t want to miss. For many reasons.

A new partnership between Imagination Media, an e-Commerce agency that helps retailers deliver seamless digital solutions, and BigCommerce, one of the world’s leading SaaS e-Commerce platforms, will help brands create more robust and unique online shopping experiences without having to compromise security, stability or scalability.

With Magento 1, deployments were a lot easier. No setup:upgrade command or setup:static-content:deploy was necessary to deploy code for a website. We only needed to pull in the changes, flush the Magento cache and we were ready to go. With Magento 2, things are a little bit different.

In a time where customers demand experiences equally matched between online and in-store, the need for a fully-integrated commerce solution is obvious. POS and e-Commerce are a natural fit.

Knowledge shared is knowledge multiplied. That's what we believe and how we run our business. No matter the thing at hand - building a unique shopping experience, adressing your business challenges, promoting career opportunities - we believe there's an underlying strength in the collective.

This was my first and last Imagine (of its kind). Which means I can't really tell you a lot about how it was the year before – or way back in 2011. What I can tell you is that this one was insane.

It has been an exciting year for us, topped by the fact that one of our clients, Catbird NYC, has been named as a Finalist for the Imagine Excellence Awards in the Best Mobile Experience category.

These days, you can’t open a single e-mail or attend even a minute of a conference without hearing all kinds of talk about data. Not to be outdone, you’ll likely hear chatter about not just data, but BIG Data as well.

At Imagination Media, we're big on featuring a diverse team of experts. Each and every one of them is gifted with a certain skillset and they all bring immense value to the company. However, like many IT (and Magento) companies, we still lack an abundance of women onboard. Our Marketing and Sales Director, Ivona Namjesnik, recently organized a conference on that exact topic – and guides us through action steps which will help us all to #BalanceForBetter.

As a leading-edge business-to-business (aka B2B) research, ratings and reviews firm in Washington, D.C., Clutch connects small and medium businesses with the best-fitting agencies, software or consultants they need to confidently tackle business challenges.

We are just days away from the largest Magento event - #MagentoImagine. In preparation of the over 3500 attendees and 150 speakers representing 60 countries, we want to share a small overview of what Imagine means for the Magento community, what we expect out of it, and what we’d like to see, learn, and offer at the event.

If you've been in or around the Magento community, you've probably heard about Magento Innovations Lab. If you haven't, Magento will quickly break it down for you: "Our intention is to uncover and promote early stage, experimental, bleeding edge implementations of emerging technologies on the Magento eCommerce platforms."

As we look back on January, we realize much of our growth wouldn't be possible without the solid base built in 2018.

It’s a new year. And very, very early still. But if early indications are to believed, 2019 is shaping up to be The Year of the PWA. And for many good reasons.

At the recent Google Chrome Developer Summit in San Francisco, Progressive Web Apps (PWAs) were one of the most important topics.

Time. It's a precious commodity in America today. Maybe more precious and perhaps scarce than ever before. In addition to the daily time-crunch we all face, there's also the matter of multi-tasking. We all do it. Some of us better than others, sure, but we all do it, pretty much all the time now.

Mark it down: 2019 will be known as The Year of M-Commerce. According to a recent report by New York-based IT industry analysis firm 451 Research, the number of global mobile commerce (aka m-commerce) transactions will surpass e-commerce transactions by the start of next year.

As we race headlong towards 2019 America, we see more and more commerce moving online (aka e-commerce). And we also notice more and more e-commerce becoming almost entirely…mobile (aka m-commerce).

There once was a time where the online world (then the domain of nascent “digital marketers”) consisted primarily of two very distinct realms: Online search. And online commerce (also known as e-commerce or, when conducted via mobile device, m-commerce).

As our smartphones have become ubiquitous, always-present, and all-powerful accessories and tools for just about everyone in our society, e-commerce has also evolved into a popular, convenient, and relatively secure way of shopping for most Americans.

Progressive Web Apps (also known as PWAs for sure) continue to gain traction and popularity in the world of eCommerce – specifically when it comes to mobile eCommerce, also known more affectionately as mCommerce.

The Imagination Media team is excited to announce that they will once again be present at the worlds' largest and premier Magento event, Imagine 2018, the e-commerce conference organized by Magento, Inc. The prestigious and increasingly popular event will take place at The Wynn Resort and Casino in Las Vegas, Nevada, from April 23 - 25.

PreImagine 2017 was an Awesome event organized by Shipper HQ. It was great to catch up with old friends and meet new people. We can't wait till next year to do it all over again!

Mobile is truly where it’s at in 2017 America. Including mobile commerce (aka mCommerce). In a fascinating new report, comScore released eCommerce findings and data from the fourth quarter of 2016, and some of the data related to mCommerce is truly eye-popping. The data demonstrated that more “traditional” eCommerce itself remains incredibly powerful and valuable in our society today. During the fourth quarter of 2016 alone, U.S. consumers spent $86.6 billion on their home and work PCs – a surge of 13 percent, year-over-year, from fourth quarter of 2015.

Magento® Security Scare Shows We All Must Make Changes. It’s Time to Come Together. And Increase the Magento® Patch Rate. Strange times can lead to strange things. And cybersecurity threats are more real now than ever before. I recently participated in a podcast interview with the good folks at MageTalk regarding a recent cybersecurity fiasco – the skimming of credit card numbers from Magento® Stores. I made a few mistakes here and there. I didn’t get all my facts right. And I forgot to propose a smart solution to the situation. It happens. Especially in today’s society of instant gratification and immediate communication. It’s easy to be a gasbag. It’s simple to get caught up in the wrong idea or opinion – and chase it down a rabbit hole, or up into the clouds (or cloud).

We recently blogged at length about a fascinating forecast for 2016, in which mobile shopping (or m-commerce) is predicted to become an even larger portion of online commerce (or e-commerce). Much of that post drew on insights gleaned from the recent Mobile Checkout Report by BI Intelligence, which predicted that by 2020, mobile purchasing will encompass 45 percent of the projected $632 billion in total e-commerce sales. As it turns out, that report was but one of many emerging forecasts that are bullish on the state of m-commerce in 2016.

Over the past few months, there's been a lot of talk on Twitter debating whether Magento 2 is really a good fit for the small business (aka SMB) sector. Some claim Magento has decided to sidestep that market entirely, and aim strictly for the medium business and enterprise market. Others claim Magento 2 is, in fact, ideal for everyone (WINK WINK). Some people view Magento 2 as ideal for the small business that wants to stand out, desires flexibility, and craves the ability to grow down the line. Many others claim it's just too expensive and complicated to develop, too pricey to host, and too costly to maintain.

Once upon a time, maybe the best way for a retailer to enter the ever-evolving e-commerce space involved them installing an e-commerce add-on that was explicitly engineered for their point-of-sale (or POS) system. Such an add-on provided the retailer with not only a low-cost entryway into e-commerce, but also a low-risk opportunity to secure a rapid online presence. Alas, not all software publishers offered these add-ons, so several entities sprung up – each one of them promising to fill this void.

Here at Imagination Media, we recently blogged in great detail about the debut of Microsoft Dynamics Retail Management Hero (RMH for short). Microsoft Dynamics RMH offers just about everything Microsoft Dynamics RMS (Retail Management Systems) did, plus an updated and enhanced user interface and several improved new functions and features, like in-depth reports and APIs for add-ons. We stand ready and able to help you and your business make the transition to RMH today. But we also want to remind you about the enduring value of another “R word” when it comes to building your business and brand online: Rewards.

Teamwork Retail is the world’s first and only completely cloud-based and mobile point-of-sale (POS) solution that delivers the sophistication of Tier 1 retailing. Teamwork Retail also supports multi-channel retailers with an infinite number of locations. Featuring POS, seamless channels, universal customers, and a CRM like you’ve never seen, Teamwork Retail is truly the future of retail. Teamwork Retail is led by retail software industry veteran and visionary Michael Mauerer, who launched his decorated career replacing cash registers with personal computers at a time when PCs were unheard of in point-of-sale environments. He then went on to construct popular POS solutions that were implemented in more than 100,000 stores worldwide, including QuickBooks Point of Sale.

We’re on the verge of a New Year. And all of us here at Imagination Media would like to wish you a very happy, healthy, productive and success 2016! We’d also like to make you aware of a fascinating forecast for 2016: Mobile shopping will continue to account for a larger and larger portion of e-commerce. And e-commerce itself is also projected to maintain growth throughout the new year.

Here at Imagination Media, we take pride in our versatile and helpful Microsoft Dynamics RMS + Magento Connector. Our RMS/Magento Connector easily and automatically integrates Microsoft Dynamics RMS (Retail Management Systems) with the powerful e-commerce platform known as Magento. In so doing, it ensures that you’ll never need to worry about managing inventory in two different stores again – the Connector routinely synchronizes inventory between your online store and brick-and-mortar business.

It’s beginning to look a lot like… E-commerce. This Holiday season, American consumers are expected to spend a staggering $105 billion online. Not only is that an overwhelming number, but it represents an 8% increase from 2014, according to National Retail Federation data. That $105 billion breaks down to around $805 per person, and represents 16.7% of the $630 billion that will be spent in November and December by American shoppers.

Here at Imagination Media, we’ve always been ahead of the curve when it comes to the powerful e-commerce platform called Magento. After all, Magento offers online store owners a flexible platform that’s customizable, scalable and mobile-ready. It empowers merchants to enjoy benefits like SEO enhancements and increased sales – while reducing long-term maintenance costs. And in our mobile-driven world, it offers strong support for native applications on the iPhone, iPad and Android devices.

Attention, merchants! As part of Magento’s ongoing efforts to enhance the security of your online store, they will be releasing a new security patch, called SUPEE-6482, tomorrow on August 4, 2015. This patch will also be built into the latest releases of Magento Community Edition and Magento Enterprise Edition (versions 1.9.2.1 and 1.14.2.11 respectively). As dedicated security advocates, Imagination Media highly recommends having your store patched or updated immediately upon release to ensure the safety of your customer’s information. Contact Us today to have us do this for you!

In a truly massive – both in terms of meaning and dollar value – transaction, online and e-commerce heavyweight eBay Inc. sold its eBay Enterprise division for $925 million to a consortium partnership between equity firms Permira and Sterling Partners. This sale comes fast on the heels of a January split between eBay and Paypal. Technically speaking, international private equity firm Permira and growth-oriented private equity firm Sterling Partners joined forces to create a consortium – which consists of Sterling Partners, Longview Asset Management, the Innotrac Corporation and assorted companies owned by the Permira funds. This consortium then purchased eBay Enterprise for the massive $925 million total.

In today’s complex and fast-moving world, it’s important to offer your customers a seamless and integrated omni-channel experience. A large part of such an experience involves creating a smooth, successful mobile experience for your consumers. And the better their mobile experience, the better your business’ chance of registering e-commerce conversions via mobile devices. There are many ways you can increase your company’s mobile e-commerce conversions, starting today. In this blog, we take a closer look at some of these methods.

The four largest online retail markets in the world are expected to double in size over the next three years, with e-commerce spending reaching close to $999 billion by 2018, according to a recent report. The report, co-authored by Google, PayPal and UK-based OC&C Strategy Consultants, predicts that e-commerce spending in the U.S., UK, China and Germany will grow by $495.7 billion to reach a staggering $998.9 billion by 2018.

It sounds almost ominous. Omni-channel. But the reality of the word and the deep meaning that lies behind it is quite the opposite of ominous. If anything else, it may be an omen. An omen for bigger and better things to come for your business. Simply put, the omni-channel consumer is the driving force who stands to shape the very future of e-commerce. He and she will likely have an awful lot to say about the next step in brick-and-mortar businesses too. That's because the omni-channel consumer shops, browses and buys in both the online (e-commerce) and physical retail (in-store) spaces. Even that time-honored, old-school brand Macy's has been observed recently referring to itself as an omni-channel retail organization operating stores and websites.

At Imagination Media, we've always been strong advocates of Magento. And for good reason. Many reasons, actually. Magneto offers online store owners a flexible platform that is customizable, scalable and mobile-ready. It empowers merchants to reap many benefits, including increased sales and SEO enhancements. It also reduces long-term maintenance costs and eases the site-updating process. It offers support for native applications on the iPhone, iPad and Android devices, which is absolutely vital in our increasingly mobile-driven and app-obsessed society.

It’s a word you hear and see more and more with every passing day now. Especially if you’re involved in any online marketing or advertising endeavors. Content. But what does content mean, exactly? And is all content created equal?

A big change is coming soon. A change that could heavily impact each and every e-commerce operation online. On April 21, 800-pound gorilla Google will start using “mobile-friendly compliance” as a ranking factor in smartphone search. There are many meanings to this change, but chief among them is that you should absolutely ensure that your site is mobile-friendly. In short, mobile compliance is becoming less and less of an optional indulgence. And more and more of an absolute necessity.

Integration. It’s a practice that is often easier talked about than practiced – both in life as a whole and in technology solutions in particular. But it’s also an endeavor that’s worth every bit of added effort that may be needed. When you create your customized e-commerce solution, you’ll want to practice and implement strong principles and examples of integration. Chief amongst those integration implementations?

What’s an online merchandiser? In the ever-expanding world of e-commerce, it’s one of the most sought-after positions today. And it’s absolutely critical to the success of any e-commerce operation or store. But despite the rise in this role and its importance, many e-commerce operations remain under-staffed – or even un-staffed – when it comes to this vital position. In the most traditional sense of the term, merchandising has mostly been about the product in the shelf – and making sure it stays stocked and visible. Put simply, it has to do with what’s available for purchase inside the store.